Part 2 of 5 — A Trinsic Companion Series to PwC’s Digital Identities Across the World Report
In Part 1 of this series, we looked at the headline finding from PwC’s global digital identity report: 67% of people across 42 countries actively use a national eID, with several markets exceeding 90%. If your users are in those markets, a significant share of them are already carrying verified digital credentials your onboarding flow doesn’t yet accept.
But here’s the thing: not all adoption numbers are equal, and a single integration priority list doesn’t work for every business. The real value in PwC’s data isn’t the headline stat, it’s what you can read market by market, and how that should shape your integration roadmap.
This is how we’d use PwC’s data if we were building one.
Tier 1: Act Now
These are markets where adoption is high, infrastructure is mature, and users are already practiced. If you have meaningful user segments here, digital ID acceptance should be a live integration priority, not a future roadmap item.
Norway (97%), Denmark (93%), Sweden (92%), Netherlands (95%), Belgium (80%), Italy (89%), Estonia (92%)
In all of these markets, users don’t just have a digital ID, they use it constantly. Norway’s BankID Norway is integrated into over 16,000 services. Denmark’s MitID is the required standard for online banking. Belgium’s itsme has become the default login for insurance, banking, and e-commerce. Italy’s SPID is used by nearly 90% of the online population.
These users expect their digital ID to work, and they’ll notice when it doesn’t. The competitive cost of not accepting it in these markets is real and growing.
Trinsic has live integrations for all of these markets today. See the full provider list →
Tier 2: Build Toward
These markets have solid adoption but the private-sector acceptance layer hasn’t fully caught up. Not every business has reached the point where digital ID is the default path, but the user base exists and is growing.
France (88%), Latvia (85%), Lithuania (74%), Czechia (70%), Japan (80%)
Smart-ID covers Estonia, Latvia, and Lithuania, a single integration that spans all three Baltic states and ~3.3 million users. Freja eID adds coverage across the Nordic region. Building acceptance in these markets now puts you ahead of the curve before digital ID becomes the mainstream verification expectation.
Early movers in Tier 2 markets tend to benefit from lower direct integration competition and the ability to optimize the flow before volume arrives.
→ Trinsic makes it easy to add markets without rearchitecting your integration. Talk to the team →
Tier 3: Prepare for the Inflection
This is the most strategically interesting group, markets where adoption is currently low but where a significant catalyst is already in motion. These are not low-adoption markets forever. They’re markets where the adoption curve is about to turn.
Germany (25%): One of the largest economies in the EU, with a mandatory EUDI wallet deadline under eIDAS 2.0. Germany’s current adoption reflects a historically fragmented national eID rollout, not a lack of demand. The EUDI mandate changes that equation on a fixed timeline.
United Kingdom (19%): The UK ranks #7 in the UN’s E-Government Development Index. Infrastructure quality is high, the limiting factor is the breadth of connected services under One Login. That breadth is expanding. Yoti, a UK-headquartered private-sector ID network available in Trinsic’s platform, already serves millions of UK users today, meaning you don’t have to wait for One Login to scale.
Austria (52%): 900,000 new eID registrations in the second half of 2025 alone. This is adoption accelerating, not stalling.
Poland (28%): Active in EU EUDI Large-Scale Pilots. The EUDI mandate applies here too, and the government is moving to get ahead of it.
For Tier 3 markets, the right move isn’t to wait, it’s to do the integration groundwork now so you’re positioned when the curve inflects.
→ Want to map your integration roadmap against PwC’s data? The Trinsic team can help you identify exactly which providers to prioritize for your user base. →
The Takeaway
PwC’s data isn’t just research, it’s an integration roadmap, if you know how to read it. The three-tier framework above gives you a decision structure:
- Tier 1 → Live integrations today, using providers already in Trinsic’s network
- Tier 2 → Scoped integration projects for the next 6–12 months
- Tier 3 → Technical groundwork and planning, with clear go-live triggers
The businesses that build this roadmap now will have tested live integrations before competitors start paying attention.
Explore Trinsic’s provider network and build your roadmap → Talk to the Trinsic team about your market strategy →
This is Part 2 of Trinsic’s companion series to PwC Strategy& “Digital Identities Across the World” (2025). Data sourced from PwC’s primary report. Trinsic makes no claims about the accuracy of PwC’s underlying research.
