Part 1 of 5 — A Trinsic Companion Series to PwC’s Digital Identities Across the World Report
PwC and Strategy& just published one of the most comprehensive surveys of global digital identity ever attempted. Covering 42 countries, it documents where governments have built digital ID infrastructure, how many people are using it, and what the best systems have in common.
It’s a landmark report, but it’s primarily aimed at policymakers. What it doesn’t answer is the question every business should be asking right now: what do we actually do with this data?
That’s what this series is for. Over five posts, we’re translating PwC’s most business-relevant findings into a practical framework for relying parties, the organizations that verify identities online and need to decide which digital IDs to accept, when, and how.
We start with the most important number in the report.
The Headline: 67%
Across 42 countries, roughly 67% of people actively use a national digital ID solution. In some countries, it’s much higher:
| Country | eID System | Adoption Rate | Trinsic Integration |
|---|---|---|---|
| Norway | BankID Norway, MinID | ~97% | BankID Norway |
| Denmark | MitID | ~93% | MitID |
| Sweden | BankID Sweden & Freja eID | ~92% | BankID Sweden · Freja eID |
| Netherlands | DigiD & iDIN | ~95% | iDIN |
| Belgium | itsme | ~80% | itsme |
| Italy | SPID | ~89% | SPID |
| Estonia | Mobile-ID, Smart-ID | ~92% | Smart-ID |
| Finland | FTN | ~96% | — |
| UAE | UAE Pass | ~95% | — |
| India | Aadhaar | ~99% | — |
Source: PwC Strategy& “Digital Identities Across the World,” 2025. “Trinsic Integration” column reflects live provider connections available via Trinsic’s platform.
These aren’t people who signed up and never came back. PwC’s data also shows that in most countries studied, eID users can access more than 100 online services via their digital identity. In Norway, that number exceeds 16,000 services. These users are practiced, confident, and they expect digital ID to work.
What This Means for Your Business
Here’s the operational implication: if your users are in any of the markets above, a significant share of them are already carrying a government-verified digital credential. When they arrive at your onboarding flow and you ask them to photograph their passport, you’re asking them to do something their government has already done on their behalf, and they know it.
The friction cost is measurable. Document capture flows lose 20–40% of users before completion. For users who already carry a digital ID, that drop-off is almost entirely unnecessary. Accepting a digital ID can be up to 10 times faster for the user than completing a document scan, a difference that shows directly in your conversion rate.
The businesses that are starting to close this gap are gaining a real competitive advantage in high-adoption markets. The question is whether yours is one of them.
The Action
Before investing further in legacy document capture infrastructure, audit where your user base is located. If meaningful segments are in high-adoption markets, like the Nordics, the Netherlands, Belgium,and Italy, you likely have a large pool of pre-verified users who would benefit from a faster path.
Trinsic connects you to those users today. Through a single API integration, you can begin accepting BankID Norway, MitID, BankID Sweden, iDIN, itsme, SPID, and more, without building separate integrations with each provider or navigating their individual legal requirements.
See which markets Trinsic covers → Talk to the team about your user geography →
This is Part 1 of Trinsic’s companion series to PwC Strategy& “Digital Identities Across the World” (2025). Data sourced from PwC’s primary report. Trinsic makes no claims about the accuracy of PwC’s underlying research.
